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YSP Programs: Where We Go From Here

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Youth smoking is a complex issue, with many different factors at play. To be truly successful in eventually reducing youth smoking, we need to form partnerships with others in society, including kids themselves. We cannot do it on our own.

No doubt some people will criticize our efforts, because they don't trust a tobacco company or do not believe that we are serious or sincere. But we will stick to our commitment. We believe kids shouldn't smoke, and we're prepared to do something about it.

We want to be judged on the merits of the programs and campaigns that we participate in. We do not have all the answers, but we will listen and learn, to do better and to do more, in conjunction with interested parties.

In sum, we will support youth smoking prevention through whatever relationship or activity is effective and acceptable to our stakeholders in helping to stop children smoking. This is what society, and JTI's employees, expect of us.